What’s the difference here? In 2014, do you expect to mail a resume to an employer? Of course not! This is how this process works. First, the employer will do a series of job postings. Usually in places where no one would bother to look for or in force to apply through a process that no one would want to apply.
For example, you will find a job posting for a financial analyst role in the IT department cubical. Second, the job description is not published so the candidate cannot tailor the resume. Third, because there will be almost no applications, the lawyers can easily make a case that there was no “skilled” labor available that the company is looking for. Case approved!